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Well no offence intended here but if the average british woman shopped at debenhams for all of her make-up then yeah i can totally see this being true,but im not convinced the 'average' british woman does and why would she when its always more convienent to pop into superdrug and get a trolley (ok, I know they don't do trolleys....they should though!) full of amazing brands such as Barry M,MEMEME,and GOSH !
This did get me wondering what's the content value of my make-up bag...
(This post was planned pre pro lumire so i wont include it.)

Bourjois Healthy mix foundation £9.99

MAC face and body foundation (for a mixer) £23.50
(Paid £15.25 because of MAC pro discount)

VIE glowing beauty highlighter pen £12.75

Rimmel lash accelerator mascara £8.99
Barry M Supersoft eye crayon £4.59
Bobbi Brown lipgloss £14.50
TOTAL WORTH... £114.21
TOTAL ITEMS... 9
so my everyday make-up bag worth and item count ranks alot lower than the average woman according to the research from Debenhams, even if i had the average 13 items and *each additional item cost me £20 I would still be £70 lower than average!!,although it is still a pretty pricey bit of kit to be carrying around with everyday especially when you think that my camera cost nearly £30 less than that,maybe its worth looking into some insurance....
* You could get two Ombres perlees de Chanel with that! Maybe I should consider joining the ranks of the average woman!!!!!
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What's your make-up bag worth?